The Fog Screens
Philip Kotler , is considered to be the most widely respected Demigod in the world of Marketing. There cannot be marketing studies in MBA without his reference. One of his famous quote ( which I feel is so apt ) is as follows "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." Now, why a person like me who has opinions from the lens of a practicing engineer and a scientific thought from the word go, be it, education, life, people, superstitions, movies, entertainment, small-talk and whatever, will think of writing on Marketing today? Well, what I see around is everything is now more of a marketing with the tool of over-hyping it. You cannot read a news without advertisements that cover 70% of the bunch, be it on paper or online. You cannot commute to your work without the brainwash of apartments that you can (at least according to the billboard) buy along with finance available. You cannot listen to ...